The Scandinavian winter is a long and dark period in which most of the time is spent indoors. This creates a demand for good lighting and since the invention of the light bulb we have refined the modern lamp to achieve the most suitable lighting conditions in our homes.
Lighting is one of the fastest moving and most innovative areas in our field. In the past decade, the world has shifted from traditional lightbulbs, which were mostly spherical, to LEDs of all colors and shapes and with various AIs built in. This new technology creates space for new archetypes and we try to find them in our Nordic design lamps.
Lamps are more than just lighting fixtures today, and traditional lighting concepts for good lighting are up for debate.
Bright Modeco was designed by Danish Nordic Tales. It is a subtly ornate pendant lamp that embodies the values of modernism and art deco - two of the most influential design periods of the 20th century.
In the late 20th century, modernist ideology was misinterpreted and ideas like "less is more" were confused with "cheaper is better". This economic worldview completely neglected the basic human need for ornamentation. Nonetheless, for decades, Scandinavian designs have been dominated by a minimalism that is rooted in modernity. Bright Modeco marks the transition into a new era - an era in which the ornament can be seen anew. In other words: Bright Modeco is the first step into a new era in which form plays an important role again.
We believe that by combining the values of modernism and art deco, one can create a functional design that does not interfere with the human need for ornamentation. Bright Modeco is perfect proof of that.
Design: Jonas Hoejgaard
Dimensions: Ø20 cm
Material: opal glass
cable length: 300 cm